Crown Heritage Stairs
Digital Experience
Web Design, UX, Product Presentation & Brand Experience
Overview
Crown Heritage Stairs is a premium stair systems brand focused on craftsmanship, quality, and design.
I led the redesign of the digital experience to better showcase products, improve usability, and create a more inspiring and conversion-focused user journey for B2N and B2C markets.
Role: Lead Designer & Digital Experience Strategy
The Challenge
Product presentation lacked visual impact and inspiration. The navigation made it difficult to explore stair systems and components. Digital experience did not reflect the premium quality of the brand, plus there was limited engagement and unclear user journey across key pages.
My Role
Led website redesign and experience strategy
Defined UX structure and improved product display
Designed product-focused layouts
Elevated visual presentation to reflect premium brand
Collaborated with internal teams
Executed optimized responsive designs
Strategy & Approach
Simplified navigation and product categorization
Improved user flow for B2B and B2C markets
Focused on showcasing craftsmanship and design
Elevated product presentation
Strengthen brand perception
Created clear pathways to explore products
Execution
Full website redesign
Mobile optimization
Product-focused UX Improvements
Proven Results across web, SEO, and digital campaigns
+35%
ENGAGEMENT
+22%
PRODUCT INTERACTION
-20%
BOUNCE RATE
Improved engagement across product pages
Enhanced product visibility and presentation
More intuitive and user-friendly navigation
Increased time on site