Senior Web Designer & Digital Experience Lead | UX | SEO Conversion

I help businesses grow online through strategy and design.

Senior Web Designer and Digital Experience Strategist with 15+ years designing high-performing websites, brand identities, and digital campaigns for national brands and corporate environments.

I combine strong visual design with data-driven thinking — increasing organic traffic 65%, reducing cost-per-lead by 32%, and improving conversion rates 28% through UX and CRO work. I've designed and managed 50+ websites and led digital creative strategy for brands like Lennar Homebuilders, Papa John's, and Captain D's.

Whether I'm collaborating with dev teams on complex ASP.NET builds, launching a brand from scratch, or optimizing a funnel, I start with strategy and finish with results.